Karl lagerfeld brand history. Karl Lagerfeld (Karl Lagerfeld) is a brand that produces men's and women's clothing, shoes, accessories and perfumes. The designer started his career at Balmain

Born in Germany, in the city of Hamburg. Carl loves to play with journalists. For example, he often confused journalists by saying different dates of his birth. In fact, Karl was born on September 10, 1935 (and this is again according to the statement of Lagerfeld himself).

Karl Lagerfeld: biography

Confusion with his date of birth actually exists, his mother recorded the wrong date in the documents at birth. So from the very birth, Karl Lagerfeld was an unusual person. His mother gave birth at the age of 42, while his father was 60 years old. Carl was born into the family of a successful businessman.

Karl from infancy loved to learn languages, he inherited this from his father, who knew 12 languages. Karl himself studied only German, English, French and Italian.
Karl from childhood loved to dress beautifully and neatly. From the age of 6 he wore cufflinks on his shirts, and at the age of 11 he knew how to tie a tie. In 1952, Karl Lagerfeld entered the Française et Montaigne under the Haute Couture Syndicate. There he learned how to create and model fashionable clothes. Initially, he wanted to become an illustrator or an artist, but he realized that creating clothes was his calling. Karl Lagerfeld from his student years became friends with Yves Saint Laurent, who studied on his course.

Karl Lagerfeld in his youth has always attracted attention.

Karl Lagerfeld: career

In 1955, Carl took part in a fashion show and received first place for creating women's coat, after which Karl Lagerfeld received an offer from Pierre Balmain and became his assistant. In 1958 he became art director of Jean Patou.
In 1963 Karl moved to Rome to study art history. In 1963, Karl Otto Lagerfeld began working simultaneously with four fashion houses: Fendi, Chlo?, Charles Jourdan, Krizia.

In each collection, Karl added lightness and femininity. During his collaboration with Chlo? came camisoles, translucent things.

Karl Lagerfeld perfume

In 1975 Karl came up with his first fragrance for Chlo?, it was floral and fragrant on women, enveloping like clothes.
Soon such famous personalities as Catherine Deneuve, Grace Jones, Gina Lollobrigida became fans of the Fendi fashion house under the leadership of Karl Lagerfeld.

Karl Lagerfeld: Fendi

In 1963, Karl began to collaborate with Fendi, and is still the creative director of this fashion brand.
The image of Karl himself is always fashionable, Karl is always in trend. Glasses are also included in his image, few of us have seen how Karl Lagerfeld walks around the capital of France without glasses.
In 1983 Carl moved from Chlo? at Chanel. Death finally destroyed the former femininity and charming beauty of the Chanel fashion house.
Karl Lagerfeld once again raised Chanel from the bottom and still intrigues with his shows and unusual, but in the style of the Great Coco, images. As Carl says, his task is to transpose what Coco Chanel has done to date. He does not restrain himself in the length of the skirts, in extravagant outfits. At first, miniskirts and leather shorts could not fit into the shows from Chanel, but over time they gained a foothold and became popular.

In the 1990s, supermodel Claudia Schiffer presented new collections as the main model. In 1992, Karl Lagerfeld again had an attempt to return to Chlo?, but he did not stay there for long and in 1997 creative designer Chlo? took . At the same time, he organized his brand Lagerfeld Gallery and in 2000 successfully passed his first show at Paris Fashion Week.

Soon Karl sold his brand to Tommy Hilfiger, but he retained the right to create collections. In parallel, he opens his print studio 7L.
In the 2000s, Karl worked hard to create costumes for Madonna and Kylie Minogue.

Karl Lagerfeld: K by Karl Lagerfeld

In 2006, Lagerfeld again creates a new brand, K by Karl Lagerfeld, more democratic than before. Every year he is honored to be in the list of 100 most influential people in fashion. In 2010, in Paris, Karl Lagerfeld was awarded the Order of the Legion of Honor for his enormous contribution to science and art.

Karl Lagerfeld: personal life

One of the most interesting topics for journalists is the personal life of Karl Lagerfeld. As he says in many interviews, his love is already in the grave. Carl's only love for life was Jacques de Bascher.

They met in 1971 and were in a close relationship for 12 years. In 1983, Jacques de Bascher left Karl Lagerfeld for. After 5 years, he died of AIDS, which was a huge shock for Lagerfeld.

Karl Lagerfeld - worldwide famous fashion designer famous for his collaboration with fashion houses Chanel, Chloe, Fendi.

Karl Otto Lagerfeld was born in September 1933 in Hamburg. But the couturier himself claims that the date of his birth was 1938, and Karl can document this. The boy's father, Otto Lagerfeld, was a wealthy bank clerk. At the time of the birth of the mother’s son, who was of German origin, she was 42 years old, and the father, who had Swedish roots, was 60 years old. The boy turned out to be the only son in the family, but he has two half-sisters.

When Karl Lagerfeld was 14 years old, his parents moved to Paris. With their consent, the son went to study at a high fashion school: the young man's talent for fashion design manifested itself in Hamburg. In this educational institution for young fashion designers, Karl met and became friends with.

The first creative victory of Karl Lagerfeld dates back to 1954. Then the International Wool Secretariat organized a competition, according to the results of which the 21-year-old (according to Lagerfeld - 14-year-old) guy received the first prize awarded for best sketch coat. After that, Karl was invited to the famous Pierre Balmain Fashion House, where the young man gained experience for 4 years.

Fashion

In 1958, Karl Lagerfeld was invited to the Jean Patou House, where the designer stayed as art director for 4 years. Disillusioned with the world of high fashion, the young couturier left Paris and traveled to Italy, where he took up the study of art history. But there, Lagerfeld suddenly realized that he had left the world of fashion early: in fact, he was not disappointed in it, but simply fed up with monotony.

Lagerfeld's creative biography continued in the mid-1960s. Karl has worked as an independent designer for four fashion houses - Chloé, Krizia, Charles Jourdan and Fendi. The uniqueness of the fashion designer was that Karl created exclusive models for each brand, unlike each other. In 1974, the designer launched his first line of clothing for men and immediately received an invitation to become a professor at the Vienna School of Applied Arts.

In 1980, Lagerfeld invented the skirt-short and mini-skirt fashion. But fame fell on the designer 3 years later, when Karl became the art director of the Chanel House. During that period, the fashion designer created a ready-to-wear line. A little later, new clothing lines appeared - "KL" and "KL by Karl Lagerfeld". The talented fashion designer managed to make the outdated Chanel style dynamic and modern. In 1986, for a new collection for this brand, Karl Lagerfeld received honorary award- "Golden thimble".

In the late 1990s, Lagerfeld's style becomes closer to the famous style. Suits and evening dresses, cut in the style of "Belle Epoque", gain worldwide fame. At the same time, the individual style of Lagerfeld himself was finally formed, to which the designer remained until last days- These are dark glasses, a classic men's three-piece suit in black or gray and leather mittens.

In his own collections, the fashion designer liked to use leather and fur, which repeatedly provoked angry protests from animal advocates. In 2001, there was a scandal involving PETA activists. Since then, the couturier produces only one sable coat per year, while in former times the number fur products was one hundred pieces. The range of products produced by Karl Lagerfeld includes accessories. The fashion designer annually updated the collections of bags for women, releasing small, medium and voluminous items, photographs of which were then posted on the official website.

The designer's favorite top models are Stella Tennant. Girls, each in its time, became the central figures at the maestro's shows. Ines De la Fressange also participated in the photo shoots of the fashion designer.

In addition to his designer popularity, the fashion designer became famous for his talent as a photographer. For this Karl was awarded the "Lucky Strike Designer Award" and the honorary prize of the German Society of Art Photo Lovers "Deutsche Gesellschaft fur Fotographie". After these victories, the Karl Lagerfeld Gallery opened in the fashion capital.

Another gallery called "Studio 7L" appeared a little later. She became famous for the fact that during the year at least 10 new collections of clothes were born in her. The indefatigable designer admitted that at that time sleep took 4 hours a day.

Karl Lagerfeld is a great connoisseur of books. There are 300 copies in the designer's personal library. On his own behalf, the fashion designer founded the 7L publishing house, which operates a bookstore. In 2000, Karl put up for auction part of his own collection of publications on the art of France of the XVIII century.

Another hobby of the maestro is the creation of exquisite perfumes. Since 1975, Karl Lagerfeld has produced perfume brands Chloé, KL, Jako. Beloved toilet water fashion designer has become a fragrance with the smell of a book.

Karl Lagerfeld is called by many contemporaries the emperor of fashion. In his advanced years, the designer was indefatigable and refused to take an honorable pension. For the last quarter of a century, the fashion designer has remained the creative director of the Chanel house. Lagerfeld dressed Hollywood stars and did not forget about his second passion - photography.

In 2007, the film "Secrets of Lagerfeld" was released, dedicated to the designer, which was shot by Rodolphe Marconi. The first screening of the film took place at the International Film Festival in Berlin. Seven years later, the premiere of the full-length film "Yves Saint Laurent" followed, where Nikolai Kinski appeared as the young Lagerfeld. Two documentaries are also devoted to the designer's work.

Throughout 2017, under the patronage of Karl Lagerfeld, Sebastien Jondeau, a former fashion model, has been working on his own fashion collection, and has been acting as the designer's personal bodyguard for 20 years. The presentation of the clothing line of Lagerfeld's student took place in the spring of 2018.

On the eve of his 85th birthday in 2018, Karl Lagerfeld, along with the Australian cosmetic brand ModelCo, launched his own line of decorative cosmetics, which included transparent lip gloss, shadows, blush, powder and mascara.

Personal life

The personal life of Karl Lagerfeld is an affair with best friend Jacques de Bascher, who died in 1989. In an interview, Karl admitted that there was an exclusively platonic relationship between them. After 12 years, the union broke up, and Jacques went to Yves Saint Laurent. Six years later, de Bascher died of AIDS.

After the death of Jacques, the designer no longer connected his life with anyone. To personal questions, the fashion designer replied that his love had died, and "it's all over."

Lagerfeld did not like questions about his personal life, arguing that it was indecent to talk about it in adulthood. IN last years Three people were constantly in the house of the fashion designer - a housekeeper, a cook and a driver.

Scandals

From time to time, Karl Lagerfeld reminded himself of himself with scandalous statements that were discussed in the press for a long time. For example, the couturier was extremely critical of obese women. The fashion designer claimed that no one wants to look at plump women. The only occupation of such persons is to sit in front of TV screens with chips and discuss the ugliness of skinny models.

For some expressions, Lagerfeld even had to apologize, as happened in 2012 with the favorite of the British, the singer. Karl called the girl too fat, although he paid tribute to the "divine voice" and beautiful features.

In another interview, Lagerfeld criticized Russian men to the nines, saying that most of them are "real freaks." But the couturier called the women of Russia the most beautiful in the world. To this, the fashion master added that in the place of Russian beauties he would prefer a non-traditional sexual orientation.

Another scandalous statement by Karl Lagerfeld concerned children. The designer said that fatherhood is the last thing he would like. And in general, he hated children, because "he was not born a family man." Maestro's quotes quickly became popular, as they were immediately picked up by glossy publications.

Death

February 19, 2019 Karl Lagerfeld at the age of 86. According to Le Figaro, the couturier has recently felt in the best way.

For the first time, the public was concerned about the condition of the fashion designer when Karl did not take the traditional bow at the end of the collection show in Paris. Since 1983, the couturier has always come out to greet the audience at the final of the Chanel fashion show.

The official cause of Lagerfeld's death has not yet been named.

“I drink it right after waking up and before going to bed. I can drink it at night and go back to sleep. I don’t drink coffee, I don’t drink tea, I only drink Diet Coke,” the designer says in an interview. According to rumors, Karl Lagerfeld has a specially hired person who, at public events, carries behind him a silver tray with a coveted bottle.

He wanted to be a cartoonist

But working with clothes brought Lagerfeld more money.

Nicole Kidman and Karl Lagerfeld, 2005

Lagerfeld and Saint Laurent - two of the era's greatest designers - fell out forever

The reason was Jacques de Bascher, Lagerfeld's partner and assistant. When Lagerfeld introduced Saint Laurent to his assistant in the early 1970s, the designer instantly fell in love with him. Jealousy led to the fact that the fashion designers never talked again.

The designer does not drink or smoke

"I don't have time for alcohol" - this is how the designer describes his attitude to alcoholic beverages. Lagerfeld also refrains from cigarettes: they, according to him, only occupy his hands when you need to sketch something.

He used to wear long flowing hair

In 1976, tired of the vagaries of tangled hair, Lagerfeld came up with an image with a pigtail and has not changed him to this day. He does not like combs and styling products. His maximum is Klorane dry shampoo.

Nicole Kidman and Ines de la Fressange, 1990

The designer started his career at Balmain

In 1955 he worked as an assistant to Pierre Balmain. Three years later, Lagerfeld was invited to the post of art director of the Fashion House Jean Patou. Since 1963, he began working simultaneously on four brands of different styles - Chloe, Krizia, Charles Jourdan and Fendi. Lagerfeld joined Chanel in 1983.

His cat Choupette gets paid

Lagerfeld Reads Thomas Mann and Joan Didion

His favorite books are the Emily Dickinson collection, the poetry of Verlaine, Rimbaud, Mallarme, the novel The Buddenbrooks by Thomas Mann, and The Year of Magical Thinking by Joan Didion. He calls "The Sense of Beauty" by Santayana George his bible. Complete guide you can look at the designer's library.

He reads in bed

“I don’t like coffee tables and large format books. Books are not headstones on a table. They should open easily and be comfortable to read in bed.”

Karl Lagerfeld has the highest award of Paris

Despite the German origin of the designer, the leadership of the French capital called Lagerfeld an honorary citizen of Paris. In the spring of 2017, the mayor of the city - Anne Hidalgo - presented him with the Grand Vermeil medal, the highest award in Paris, for his contribution to the cultural image of the city.

Karl Otto Lagerfeld - worldwide famous designer from Germany, who has devoted many years of his work to such brands as Chloe, Krizia, Charles Laurdan, Chanel, creating outstanding collections of clothes in different styles and treating his work with the utmost responsibility. The invaluable twenty years of experience gained by the designer between 1952, when he came to study in Paris, and until the creation of his own line Karl Lagerfeld Impression in 1974, helped him achieve individual success quite quickly, bypassing periods of failure and oblivion.

Karl Lagerfeld - dark and mysterious

proud posture, White hair, invariable black glasses, exquisite suits, white shirts with a high, voluminous collar, ties with a brooch, rings and, in addition to this, a gloomy and mysterious character - this is how the brilliant couturier appears before a wide audience. Many reproach Karl for arrogance, excessive majesty, but such a character of the designer is the result of upbringing and noble birth. His mother, being a hereditary aristocrat, had a refined taste, was well versed in fashion and passed on to her son the ability to see beauty.

Karl Lagerfeld, having started studying design in 1952 at a Parisian educational institution, aroused the interest of teachers with original design solutions that were distinguished not only by their exclusive presentation, but also by thoughtfulness. The works of the young designer have repeatedly won at prestigious competitions and soon the novice fashion designer will be invited by well-known companies. Already working on his own collections, professionally engaged in photography and releasing perfumes, Lagerfeld remained in high positions in famous fashion houses.

Corporate identity of Karl Lagerfeld perfumery - features

Designer Lagerfeld has been creating magnificent collections of perfumes since 1978, distinguished by elegant chic and luxury. The production uses expensive essential oils varietal flowers, exquisite spices, fruits that can create an atmosphere of sophistication and elegant luxury around. All products manufactured by the brand are in demand among the public who want to look fashionable, stylish and presentable. Fragrances from the brand combine classic elegance, nobility and modern style, they help to complement the luxurious image with the original sound of woody, floral, spicy, oriental compositions.

Trendy Fragrances Perfume Karl Lagerfeld

The concepts of perfume compositions from the brand are necessarily discussed with the ingenious founder of the brand, who accepts Active participation in fragrance presentations and even writes releases himself. The most popular edition of the company is a luxurious pair of perfumes - Karl Lagerfeld for Her with a delightful floral, pink, citrus sound and Karl Lagerfeld for Him with elegant, floral-woody, spicy, powdery motifs. The designer's craving for mystery, his closeness, was reflected in the concept of another paired fragrance - Private Klub, inspired by private parties for the elite. The feminine version of the perfume is dominated by seductive floral-musky accords, the fragrance is dominated by burning, sensual notes of pepper, cloves and lavender.