The most creative packaging in the world. Most Creative and Stunning Packaging Original Packaging Products

30.09.2020

| 25.09.2014

Today, almost any person, entering the store and faced with a huge range of goods, thinks about what exactly to buy. Many look at the price, the manufacturer, the quality. A considerable number of buyers also pay attention to appearance packaging, which can ultimately play a decisive role.

"Clothes" in this case has great importance. People love beautiful and original things, and are often willing to overpay for them. And if the packaging is not only pretty, but also functional, memorable and bright, you can be sure that this product will not stay on the shelf for a long time.

Today we would like to show you an interesting selection consisting of 23 photos of unusual and creative packaging for goods that will impress any viewer. Collecting a collection of these images, we got a lot of pleasure from viewing and now we are sharing this beauty with you. Get inspired and enjoy!

This oil is not just oil, but also creative packaging, where the lid also plays the role of a knife. If you don't have one on hand cutlery- no problem, you can always make a sandwich!

Lollipops to reduce appetite, created especially for ballerinas. If you pull the wrapper by the ponytails to open it, the ballerina in the picture will pirouette.

Cole & Weber United

Incredibly beautiful packaging made of natural wood for a bottle of wine. The main thing is not to confuse with firewood!

Agree, such a tea bag looks much more attractive than a regular one. And besides, the tail will not fall into the cup!

Fun packaging for children's Converse shoes - kids will definitely love to unpack this box! The five boxes stack up to form a star, Converse's trademark.

Concept: The faceted packaging for Doritos chips was designed but not delivered on time by Macedonian designer Petar Pavlov. But the idea does not become less creative from this.

Festina Watches

This packaging perfectly shows the main advantage of the product and its quality. Festina waterproof watches are sold in bags filled with water. Everything is clear and understandable without further ado.

Even an ordinary set of 200 nails can be presented in a new way. Such packaging is convenient and practical, and also helps to avoid unpleasant incidents during work. The box can be fastened to a belt. This is what real caring for people looks like.

Continuing the theme of tea bags. Originality and practicality in one bottle (bag?) - the main packaging is made in the form of a cabinet in which T-shirts-tea bags hang on hangers.

Towels, like pencil erasers, are designed to keep things clean.

Nike

Nike has released a limited edition box for sports shoes, which inside are made in the form of a stadium. Cool!

If on the shelf in the supermarket, among all the variety of meat products, there was meat in such a package, it would definitely be in great demand!

Design agency KOREFE came up with an unexpected packaging option for Mustang jeans, demonstrating the durability and reliability of the product. These are not jeans in a box, but a box wrapped in jeans.

Note

Headphones, originally packaged in the form of music.

Spark

Powder in such a package is definitely not to be confused with anything.

The Deli Garage: Parmesan Pencils

The KOREFE agency never ceases to amaze. Three types of Parmesan cheese are packed in the form of pencils and are equipped with a special sharpener. There is a scale on the wrapper, according to which you can navigate how much cheese you need to sharpen, for example, for one serving of salad, and you can also see the number of calories.

The Deli Garage: Brickstones

Have you ever tried brick cake? KOREFE presented the packaging design for cake mix in the form of a cement bag. Also included are molds for baking edible bars. Now you can build your own unique and inimitable cake!

The Deli Garage: STOP THE WATER WHILE USING ME!

Protection of nature and the environment is an important topic. Dispensers for detergents Made from fully biodegradable material. The design is minimalistic, paint was used in very small quantities. The inscription on the dispenser calls to protect environment: "Turn off the water while using me!".

pizza idea

Eating pizza with your hands is cool, but sometimes unhygienic. With such potholders, you can not be afraid to get your hands dirty.

Rellana Woolly Heads

The original label was designed by Ogilvy & Mather for the Rellana Wool yarn, which is designed to create warm hats and scarves.

The unusual shape of this soap resembles multi-colored stones.

Honey from Klein Constantia

Designer Terence Kitching created this package for Klein Constantia honey. Outside, the box resembles a beehive made of wooden boards, and inside it is decorated in the form of a honeycomb. In addition to a stylish jar of honey, each box also contains paper figurines of bees.

LH2O

The packaging of LH2O was designed by designers for the mineral water brand Água de Luso (Portugal). The polyhedron-shaped bottles not only impress with their design, but are also compactly grouped together to save space during storage and transport. On store shelves, these water bottles stand out among others.

See also the second part of the selection of original packaging for the product.
Which of these things would you like to buy?

Business insight: Everyone knows that packaging sells a product for a long time. But not many succeed in making a truly original and selling packaging. We decided to collect in one place (yes, on this page) all the packaging options that we consider ingenious.

Perhaps “brilliant” is too strong a word, but after looking at the packaging options that we provide below, you can’t help but agree that a product packaged in this way is really worth buying. So, the packaging really fulfills its role and is selling.

Food packaging that can be called ingenious

For the average consumer, food packaging is nothing more than a means to keep food safe. In their opinion, packaging should not delight or please, because, in the end, it will end up in the dustbin. But judging by these innovative packaging design ideas that you will see below, there are people who think differently.

The list below contains many clever packaging ideas that will change your mind about packaging as such. For example, what about yogurt lids that turn into spoons? Or a box for a bottle, from which a birdhouse can be made with a flick of the wrist? Which idea do you think is the smartest? Let us know in the comments below and don't forget to vote for your favorite.

18. Dino ice cream - popsicles and dinosaur lollipop

74. Chocolate "Doors of Tallinn"

76. Ice cream "I scream"

78. Bottle of Dot by Dot Wine

86. Packing for fruits and vegetables "Rainy season"

87. Packing snacks "Sweet tooth"

91. Vesuvius pizza packaging

92. Packaging of candy "Monsters"

93. Voodoo chocolate packaging

95. Doritos packaging concept

101. Packaging for pickles "Grandmother"

110. Chocolate "Stone Garden"

111. Bottle of water "Fishing boat"

115. Cookies "Bla-Bla-Bla"

117. Beer "Black Market Goods"

119. Pinky sausages

127. Hot Lava Pack

135. Energy drink "Blood"

137. A bottle of wine "Drink wine and play"

142. Bottles of Smirnoff

147. Kiss fruit and vegetable puree

149. Chocolate "Sweet Calendar"

154. Packaging "Flying honey"

155. Tulip glass

156. Chocolates "Utopia"

162. Packing "Quick breakfast"

163. Tea bags "Spa"

164. Spot the difference packaging

177. Packaging of lollipops "Lollipops on the tongue"

179. Exotic Snacks "Children's Choice"

184. Deluxe meat packaging

187. Premium meat packaging

2017-09-21T22:23:57+03:00 Business insightFood Goods ingenious packaging, original packaging, sales packaging, products, food, goods, packagingBusiness insight: Everyone knows that packaging sells a product for a long time. But not many succeed in making a truly original and selling packaging. We decided to collect in one place (yes, on this page) all the packaging options that we consider ingenious. Perhaps "brilliant" is too strong a word, but looking at the packaging options, ...Business insight [email protected] Administrator BUSINESS INSIGHT

with packaging various products have to deal with every day. It is no wonder that designers pay great attention to its beauty, originality, creativity and attractiveness. We offer an overview best examples, demonstrating the main trends in the development of packaging design in various fields production.

Very original packaging for wine. Who would have thought that good quality wine could be served in a bucket of paint. The project was developed by the Lithuanian advertising company McCann Vilnius. Stunning red wine from the French region of Beaujolais in such original packaging is very convenient to store and use, because the packaging is equipped with a convenient pouring device. In addition, there is a color scale showing the amount of wine drunk. A person will always know how many glasses he has tasted, because the color of the “teeth” on the scale depends on the amount of wine drunk.

2. Happy Eggs

Eco-friendly egg packaging made from hay. It was created by the Warsaw designer Maja Szczypek from the Academy of Fine Arts. In 2013, she became the winner of the Make Me!

From childhood, mothers teach children that everything needs to be shared. This idea was taken as the basis for the creation of the original can of the popular drink. While water is considered the healthiest, healthiest, and most effective drink to quench your thirst, cold carbonated cola certainly still holds its own. The double can of Coca-Cola is currently only available in Singapore and looks like a standard 360 ml can. But just one twist separates it into two small jars of 180 ml.

Designers from Backbone Studio came up with a very original packaging for a jar of honey in the form of a wooden bee hive! Beautiful eco-packaging looks very natural! A real hive, only without bees!

German designer Johannes Schulz has developed a very interesting vodka container.
Each bottle features a 3D drawing of the spine and chest person. The idea is that this brand of vodka has a real "backbone", so buyers can safely trust trademark. But whether such a form of serving the favorite drink of all buyers will be of interest, or vice versa, it will scare away - this is a mystery!

The fitness center works with a local bakery to produce some very fun "Fit Buns" buns. The packaging is very reminiscent of the torso of a muscular man. This idea turned out to be very successful. The number of visitors to the fitness center increased by almost 25%.

Unusual bag handles are convenient cardboard hangers. The idea belongs to Aliki Roviti.

Prompt Design has created a series of original t-shirts featuring products from the supermarket. Moreover, the packaging of the T-shirts makes them as close as possible to real products.

Very unusual packaging for cookies! different faces on the packaging indicate different tastes and aromas. The packaging opens exactly where the mouth is in the picture. As soon as the package is opened, you can see the cookies inside. The project was developed by students of the British Higher School of Design in Moscow.

Slim pack for jeans! And if you take two and put them side by side, they look almost like real legs!

If children, especially boys, have no desire to eat an orange, an apple or a pear, why not play an interesting game with rockets and astronauts with them. Surely, everyone will like space food.

Sometimes if you cut your finger, putting on a Band-Aid can be tricky. BANDiful solves this problem with special packaging that makes sealing cuts and wounds a breeze.

We present to your attention a selection that contains all the most interesting and revealing from the field of packaging design, the work of the winners of reputable design competitions and design features different countries peace.

The packaging design below is definitely unique in its kind. It makes you want to get the product regardless of what's inside. This is the most creative and unusual packaging that has remained only at the concept level or has been successfully implemented into reality.

(Total 51 photos)

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1. Natural juices. Japanese designer Naoto Fukasawa has created a 'Juice skin' style juice packaging.

2. Milk. Masterfully mastering the secrets of typography, Canadian designers Julien De Repentigny and Gabriel Lefebvre have come up with a milk packaging concept that even illusionists would envy.

3. "Anti-theft" lunch bags.

5. Stadium in a Nike box.

6. Japanese bun.

7. Headphones Note.

8. Refined minimalism by designer Corinne Pant.

9. The packaging of honey is made in the form of a beehive, opening which the buyer sees a jar of honey, literally covered with bees.

11. Vodka Smirnoff Caipiroska.

12. To emphasize and highlight the fruit component of vodka, the designers wrapped the bottle in a label imitating fruit skin.

13. Removing the label is like peeling a fruit.

14. Spaghetti "New York". The shape of the spaghetti repeats one of the symbols of the city - the Empire State Building skyscraper.

15. Butter! Better!

16. Disposable butter pack and 2-in-1 wooden knife by designer Yeongkeun.

17. Scanwood kitchen appliances. From natural wood. Designed by Goodmorning Technology.

18. Blush matches.

19. Incendiary sampling from the lingerie brand and the Berlin BBDO.

20. Pork sausages "Porkinson". The packaging, designed by Jones Knowles Ritchie, embodies English style and wealth.

21. Fruit jelly.

22. Notice how the Q in the product name is shaped like a cup and spoon. Designed by Marcel Buerkle.

23. Wine in plastic glasses.

24. Gum Guble-boom.

25. Under each muzzle - a skeleton. Designed by jjaaakk design.

26. Gloji juice. The package is made in the form of a red-hot light bulb, which is closed with a screw cap.

27. Drug Nobilin.

28. Open fire on heavy food.

29.CD.

30. The disc of the Lithuanian musical group SHIDLAS, the album "Postmodern Salami".

31. Cereals"Breakfast".

32. Packing beats the word breakfast, which is decomposed into break - to break and fast - quickly. The packaged mixture already contains the required amount of salt and sugar. Just open the package over a boiling pot, and a quick breakfast is ready.

33. Gortz shoes.

34. Kleenex napkins.

35. The Perfect Slice of Summer series was designed by Kimberly-Clark senior designer Jennifer Brock with input from Los Angeles-based illustrator Hiroko Sanders.

36. Tea tPod.

37. With a boat-shaped tag, you won't have to fish out the thread of your tea bag from the bottom of the cup.

38. Ford Ranger Extreme Truck. JWT Agency, Kuala Lumpur, Malaysia.

39. Tea-shirt. Tea packaging is made in the form of a cupboard, in which stylish tea T-shirts hang on hangers.

40. Energy drink "Portion of Bloody Energy." In accordance with the name of the energy, the packaging was also chosen - a package of blood transfusion.

41. Sponge for the kitchen.

42. Packaging for medicines.

43. To make the process of taking pills more desirable, designers volunteered to create Medi Flower packaging with potted flowers, in the petals of which the very pills are stored.

44. Coconut milk.

45. Royal tea. The German design studio Donkey Products has designed tea bags with paper floats in the form of members of the royal family of England.